12 WAYS TO GET PAID FOR YOUR EXPERTISE
By
Jan Yager, Ph.D.
(http://www.drjanyager.com)
Copyright © 2012 by Jan Yager, Ph.D.
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As a professional writer and speaker, I’m always looking for new ways to put my words and thoughts to work. Therefore, the information-packed Winter Conference in Plano, Texas that was put together by the National Speakers Association on how to “Monetize Your Message” was just want I needed.
I was so inspired by the presentations I attended, and the 60+ people that I met (out of close to 400 in attendance), that I decided to share 12 ways to monetize your expertise that have worked for me including the two key ones, write a book and give a presentation.
1) Write a book. Whether this will be your first book, or your tenth, writing a book is still the best way to share your expertise with the widest audience. (If you’re thinking, “But I don’t have time to write a book? Remember that if you write just a page a day —or write for a few hours over the weekends if you cannot find time during the work week — you could have enough material for a book in just a few months or certainly within a year or two.)
2) Develop one or more speeches based on your expertise. Speaking is hard work and a skill but there are benefits to mastering that skill that include everything from getting paid for your expertise and paid travel opportunities, to expanding your SOI (sphere of influence) nationally and internationally. (For help with your speaking skills, consider joining Toastmasters, attending meetings of the National Speakers Association and joining once you are eligible, hiring a speaking coach, reading books on speaking, as well as going to presentations by outstanding speakers so you can observe the best presenters in action.
3) Teach a course based on your book or the area of your expertise at a local college or adult education center.
After spending several years researching my first book, and getting multiple rejections, I was able to teach a course on my topic at the New School in Manhattan’s Greenwich Village. Before I taught even one class, an editor from Scribner’s, who had seen the write up in the catalogue, wrote to me and noted that she found my course fascinating and she then asked if I had ever thought of writing a book on that topic, a history of vegetarianism! (And the rest, as they say, is history!)
4) Become a spokesperson for a company or association.
5) Become a coach related to your area of expertise. (My Simon & Schuster book, “When Friendship Hurts,” which has been translated into 23 languages, as well as my previous book, “Friendshifts” (Hannacroix Creek Books), led to becoming a friendship coach.)
6) Become a consultant to companies who will pay for your knowledge.
7) Sell foreign language editions of your book to international publishers. I’ve sold one or multiple titles into 30 languages as well as English language reprint of your book into other markets or territories such as India, Australia, New Zealand, the UK, and Nigeria.
Turn your nonfiction book into fiction, such as a novel (or vice versa). (I wrote a nonfiction book on crime victims, “Victims,” an expansion of my master’s thesis in criminal justice that Scribner’s published. Years later, I co-write with my husband Fred Yager a thriller entitled “Untimely Death.” It was published by my company, Hannacroix Creek Books, Inc. (http://www.hannacroixcreekbooks.com), and it’s been translated into Vietnamese and Swedish (which led to an author tour to Sweden including being put up at a hotel in Stockholm that used to be a prison).
9) Turn your book or speech into an e-book. (I’ve already converted at least ten books into e-book versions .)
10) Offer a webinar.
11) Get paid to write articles, based on your expertise, getting published in everything from trade publications for associations, online magazines or publications that pay, to the major “slick” magazines that pay at a rate of $1 to $2 a word! (Not a professional writer? Collaborate with one.)
12) Create a blank book version of your book or speech. (”The Friendship Journal,” which has quotes from my book, “Friendshifts,” is an example of this.)
I welcome hearing from you with your own suggestions of what has worked for you in further monetizing your expertise and also to finding out which of these ten ideas you try out that are successful.
Since time management is one of the topics I speak on and write about, it’s great to offer a way of increasing our productivity so we get more mileage out of our initial hard work and efforts!
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Jan Yager, Ph.D. is the author or co-author of 31 award-winning books in 30 languages including When Friendship Hurts; Friendshifts; Productive Relationships; Grow Global; Work Less, Do More; Creative Time Management for the New Millennium; 365 Daily Affirmations for Time Management; 365 Daily Affirmations for Happiness; 365 Daily Affirmations for Friendship; Career Opportunities in the Publishing Industry; and The Pretty One (a novel) among other titles.
Check out clips from Jan’s speaking engagements or her appearances on Oprah, the Today Show, and Good Morning America, posted at http://www.youtube.com under “Jan Yager.”
Jan’s finishing up new books on speaking and on writing a book. Send her an e-mail — jyager at aol.com — if you would like to be notified when those new books are published.
For more on this author and speaker, go to: http://www.drjanyager.com, http://www.whenfriendshiphurts.com, or http://www.hannacroixcreekbooks.com
